· Sponsor The Valley Weekly ·
A Tuesday morning, your name on it.
A few hand-picked sponsors per issue. No banner ads, no twelve-tab sprawl. Your business sits inside the letter the way a good ad sits inside a good magazine.
17%
click rate · five to six times the newsletter average
99%+
reader retention · they open it every Tuesday
1,000+
Valley readers · and more every week
· Why it works ·
Most newsletters are where ads go to die. Not this one.
Open rates look good everywhere these days, so we don’t lead with them. We lead with clicks, because clicks are the part nobody can fake. Our readers click at 12 to 18 percent every issue. The typical newsletter gets 2 to 3. That’s the difference between an audience that receives your ad and an audience that acts on it.
And they stay. Out of every reader we’ve ever had, very few have unsubscribed. So your message doesn’t land in a list that’s quietly leaking. It lands in front of people who chose this, open it every Tuesday, and are still here next month.
The list grew from 50 readers to more than 1,000+ in about two months, and it climbs every week. Sponsor now and your audience is bigger by your last issue than it was on your first.
How it works.
- № 01
A handful, hand-picked.
Your message is never buried in a stack of banners. We take only a few sponsors per issue, each inside the letter, in its own bordered section, with the same care every other section gets.
- № 02
Written by us, with you.
We do not run banner ads. We write a short piece about your business in the voice of the letter, and you read and approve it before it ships. Done for you. No design work on your end.
- № 03
Clearly disclosed.
Every sponsored section is labeled at the top. Readers know, and they click anyway when the fit is right. That honesty is exactly why the clicks are real.
- № 04
You see the numbers.
After your issue ships, we send you reads, opens, and clicks from our own reporting. Straight performance, nothing inflated.
· See it in the letter ·
Here’s what each placement looks like.
Sponsor of the Week, Presented by, or Sponsored item. Pick the one that fits and see it rendered in the actual Valley Weekly typography, next to real editorial content. No mockups.
See the placements →· What it costs ·
Founding sponsor rates, while they last.
We’re taking on a small group of founding sponsors before the list, and the rates, climb.
- Headline sponsor$340 a month (four issues), or $100 a single issue
- Section sponsor$170 a month, or $50 a single issue
- Inline sponsor$100 a month, or $30 a single issue
- Event or prime-date single issue$150. When your weekend is the weekend.
- Seasonal Guide, presented by youfrom $150 a guide
Done-for-you copy is included, not an upsell. The month is the better deal per issue. The single issue is the premium.
Why now
You’re not just buying today’s 1,000+readers. You’re buying a list that grows underneath you. Next Tuesday reaches more. The one after that, more again. All on the rate you lock today. In two months this costs more, and the founding spots are gone.
· Audience ·
Pioneer Valley homeowners, parents, and food people. Readers in Northampton, Amherst, Easthampton, Florence, Greenfield, Hadley, South Hadley, Springfield, Chicopee, Holyoke, Agawam, Longmeadow, East Longmeadow, and everywhere in between. Every one of them opted in, and they open it to plan their week.
Real engagement, not vanity numbers: a 65%-plus open rate every issue, 12 to 18 percent clicks, and a retention rate that’s barely moved off 100. Full current figures in the sponsor kit, sent the day you ask.
Tell us about your business.
We read every note, and a real-business email gets a real-human reply within three days. Tell us who you are and what you’d want readers to know, and we’ll send the current numbers and the next open issue.
Claim a founding slot →A short form. Neal replies from his own inbox within three business days.